Alison Chaltas leads the global Omnichannel Shopping practice for Ipsos, one of the
world’s largest and most innovative market research firms. Her specialty is uniting
data analytics with behavioral science to anticipate human behavior and encourage
brands to think differently about the future of our digitally connected world.
Alison earned her AB in economics from Harvard and her MBA from Northwestern’s
Kellogg School with concentrations in marketing and organization behavior. Her 30+
year corporate career has spanned blue chip consumer brands (P&G), global strategic
insights (Ipsos and GfK) and founding and then divesting her boutique consulting firm
(Interscope). She has worked in more than 100 business categories and led/advised on
+50 corporate development efforts including acquisitions, mergers, integrations of
consumer products, tech platforms, data analytics and consulting services.
As a teacher, Alison is committed to developing the whole class and each individual,
respectfully, inclusively and with a sense of humor. Her refreshing, straight-shooting
style embraces technology, data, real-world experience and compassion. Alison is
proud to be part of the husband-wife team teaching ENGN 2120.