Masters in Innovation Management and Entrepreneurship

Dr. Ignacio Gafo, a global scholar and executive, currently holds the positions of Chief
Executive Officer at the International School of Tourism in Madrid, and Head of the BSc in
International Sustainable Tourism from Lucerne University of Applied Sciences (Spain). With
an extensive tenure exceeding 25 years, Dr. Gafo has demonstrated his leadership prowess
in the Technology Industry and Professional Services, having contributed to multinational
corporations including Vodafone, Mars, and Canon. Throughout his career, he has effectively
formulated and executed diverse strategies, policies, and marketing plans across various
industries and geographic regions.

Dr. Gafo's educational background includes a PhD in Marketing and Communications,
complemented by an Executive MBA, an Advanced Management Program and a Bachelor in
Business Administration. Combining his expertise in Strategic Marketing and Sales with his
commitment to education, Dr. Gafo actively engages in academic pursuits, imparting
knowledge and insights at institutions such IE Business School in Spain, HSLU in
Switzerland, and Brown University in the United States.

Additionally, he serves as an Expert in Digital Marketing at the United Nations Academy and
contributes as a researcher for the United Nations Tourism, further emphasizing his deep
involvement in his field. His academic interests revolve around Customer Management,
Business-to-Business Marketing, and Change Management, reflecting his profound
dedication to these disciplines.