Masters in Innovation Management and Entrepreneurship

Dr. Ignacio Gafo, a global scholar and executive, currently holds the positions of Chief Executive Officer
at the International School of Tourism and Director of the Lucerne University of Applied Sciences in
Spain. With an extensive tenure exceeding 25 years, Dr. Gafo has demonstrated his leadership prowess
in the Technology Industry and Professional Services, having contributed to multinational corporations
including Vodafone, Mars, and Canon. Throughout his career, he has effectively formulated and
executed diverse strategies, policies, and marketing plans across various industries and geographic
regions.

Dr. Gafo's educational background includes a PhD in Marketing and Communications, complemented by
an Executive MBA, an Advanced Management Program and a Bachelor in Business Administration.
Combining his expertise in Strategic Marketing and Sales with his commitment to education, Dr. Gafo
actively engages in academic pursuits, imparting knowledge and insights at institutions such as ESADE in
Spain, HSLU in Switzerland, Woxsen University in India, and Brown University in the United States.
Additionally, he serves as an Expert in Digital Marketing at the United Nations Academy and contributes
as a researcher for the United Nations World Tourism Organization, further emphasizing his deep
involvement in his field. His academic interests revolve around Customer Management, Business-to-
Business Marketing, and Change Management, reflecting his profound dedication to these disciplines.